I have been spending most of my time recently working on my dissertation with very little time for anything else at the moment. Spending 12+ hours a day sitting at a screen starts to get to you if your constantly working on the same thing. This is where YouTube has been my saviour. I have been on a trip down memory lane looking for adverts that have left a lasting impression on me over the years and three of them deserve some air time on my lowly blog .
The most memorable advert in my mind is the Cadbury's Gorilla advert which hit the world by storm. This marketing campaign started off playing the full advert but then as with most adverts ran a cut down version a while after release. But due to demand the full advert are ran again much to the delight of the viewing public. It still baffles me why they didn't run a full campaign with the glass and a half full productions setup.
The next advert that sticks in my mind is an advert by Honda that was run a few years ago with parts from a car setup to cause a chain reaction (like a line of dominoes). There was a lot of hype about this advert whilst it was run mainly down to the fact minimal CGI was used.
Another advert that was pure genius and respected due to the epic proportions gone to, to make this advert. The Sony Bravia Jose Gonzalez - Heartbeats advert was a classic that will go down in history. Something like 250,000 bouncy balls were used for this advert down a street in San Fransisco.
They also released a video showing he making of this advert
There are many other adverts out there that should be featured but in my mind these are the three that leave a lasting memory.
After posting this blog a few more adverts that deserve a spot came to mind:
A few of the Coca Cola Adverts:
Also the Dove Evolution of beauty advert is brilliant how it shows the distortion of our perception of beauty.